Last updated on August 8, 2023 In starting a food business, the product label is one element in product packaging often overlooked by small businesses. This is a mistake that you don’t want to make. Why food labels are important?A label on a food product is important for customers to make informed decisions in their purchase. After all, the product you are selling goes directly into their body, so you need to assure them it’s safe. Additionally, many people are allergic to specific ingredients. The list of ingredients on the label will serve as their guide or warning, whether or not your product is right for them. But most importantly, getting customized food labels can help you attract buyers and generate exposure for your brand. With that said, for food labels to be effective in terms of branding and marketing, there needs to be a balance between functionality and aesthetics. Read on as this blog discusses the key guidelines to properly label foods, helpful design tips, and sticker material recommendations to helping you get started on making your custom food label. Essential information to include on the custom food labelCanada has strict federal regulations and requirements for food products. Following the requirement checklist for food labelling is important for food safety reasons. As a general overview, here is a list of the essential information you need to prepare when designing your food label.
Design elements for branding food productsCreating a label that is visually appealing can set your product apart from other brands and catch the eye of potential customers. It's important to make sure the label not only looks good but provides essential information about the components of the food item, too. Remember, customers often "eat with their eyes" first, so a well-designed label can make a big difference. Incorporating these elements below in your packaging will help achieve just that and make your brand recognizable to customers. LogoA business logo is a visual representation of your brand, so it is one of the most important elements that must be present on the label. You want it to be noticeable but would not necessarily dominate the entire design. Therefore, the size and placement is a crucial aspect to the design process. Consider placing it in the center of the label, or upper portion, above your brand or product name. When designing your own logo, ensure that it is professional and impactful, while resonating with your brand identity. Remember that your logo has the power to deeply convey the essence of your brand's story. |